Operator · Brand builder · Growth advisor
Rok Bohinc builds personal brands and the businesses behind them.
15 years building expert businesses. Five companies co-founded, two sold. Former lead coach inside Matt Gray's Founder OS, working with founders doing $30k to $400k a month. Founder of Simple Business. Works privately with a small number of founders worldwide.
Current
What he runs today
Mentorship · Slovenia
The mentorship program for experts, creators and freelancers in Slovenia. 200+ experts so far. One target for every member: €25,000 profit a month on a four-day week.
Consulting · Worldwide
One-to-one work with founders and experts on positioning, personal brand, offers and the system behind them. Five clients at a time, most of them by referral.
Instagram · Newsletter
One idea a week on brand, business and building a company around a life worth living.
Founder OS
Lead coach, with Matt Gray
Rok was a lead coach inside Matt Gray's Founder OS. He worked with founders running businesses from $30k to $400k a month, across industries and continents, around 20 calls a week.
His focus: the point of view that makes a founder the obvious name in an industry, the content system that carries it, the offer behind the content and the email list that turns attention into revenue.
Track record
Built, co-founded or mentored from day one
Nutrition
A nutrition brand built on one promise: the last diet a client will ever need.
Leadership education
Leadership education led by the former CEO of Lidl Slovenia.
Fitness
Grown from 100 to 500 members, until the center ran at full capacity.
Nutrition
Course sold 200 times in the first weeks of launch.
Coaching
Olympian and pro athlete. First five clients in two months after rebuilding the offer.
Fitness
From a strong idea to a working business with a system behind it.
Expertise
Sector focus: health, wellness and performance
Clients
Markets he works in
Founders and experts across nine markets, all with the same problem: a strong practice that still runs on the founder.
- Dubai
- Australia
- United Kingdom
- Spain
- Los Angeles
- Miami
- Austin
- Costa Rica
- Slovenia
How he operates
- 01
Cashflow first, then freedom. Freedom without cash is unemployment with a nicer name.
- 02
Profit is the scoreboard. Revenue shows the business is doing well. Profit reaching the founder's life shows the founder is.
- 03
Positioning before volume. A thousand people who trust you build a better business than a million who scroll past.
- 04
Small on purpose. Five private clients at a time, so the fifth gets the same Rok as the first.
- 05
Reputation and invitation. No cold outreach, no fake urgency. Clients arrive by referral.
References
Clients, in their own words
"After two months I got my first five clients. Then the business took off."
"From day one with Rok, I've looked at my whole business completely differently."
"We had a great idea and a vision. We didn't have the knowledge to make it real."
"Working with Rok as a mentor was the best investment I've made for business growth."
"My biggest success was getting my first clients within 2 months."
"Rok first grounded me in reality, which was the crucial first step to start thinking more strategically about my business."
"After a few years of running Jeklarna, we reached a point where the training center was at full capacity."